Marriott’s dynamic pricing starts to bite (hard)

Marriott introduced Flexible Redemption Pricing for stays commencing this year, and per our recent observation it didn’t hit us that hard. It turns out that we were being too optimistic though, as some properties have seen a massive hike in redemption price overnight.

According to a Wechat tracking application that my friend maintains, JW Marriott Shenzhen has just broken their original 20K cap by a huge margin:

The property has gone up to 51,000 points on certain nights, which is a 155% increase overnight. It sets a precedent in the Marriott Bonvoy program and I won’t be surprised to see more properties joining the league very soon.

It’s saddening to see how Marriott has decided to follow Hilton’s path. You may want to make some speculative bookings if your destinations have outsize redemption opportunities.

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