Accor has announced a benefit boost for members staying at its hotels in Mainland China. You can read more here (in Chinese).
Amongst exclusive room rate and dining discount, the most impressive enhancement is one free breakfast for Accor Gold members. Accor’s breakfast benefit now looks like this:
- Gold: one free breakfast in mainland China
- Platinum: two free breakfast in Asia Pacific
- Diamond: two free breakfast in Asia Pacific, or only on weekends elsewhere
The gap is now huge between China / Asia Pacific and the other regions, and breakfast only on weekends for the top tier is very mean.
It’s not rare for hotel programs to offer enhanced benefits in Asia Pacific or China, for example IHG has similar arrangements too. However, the timing of this announcement is a bit weird given that many cities in China are still undergoing lockdowns and travels are not yet resuming.
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