My review of Aloft Birmingham Eastside

Marriott’s Every Night Counts promotion is coming to an end, and I’m participating one last time at the Aloft Birmingham Eastside hotel while visiting a friend in Solihull.

If you are looking for a central hotel IHG is your best bet. Somehow none of the Marriott hotels is ideally located. The Aloft is right next to the Aston University, and about 20 minutes’ walk into Birmingham’s New Street station.

From my limited experience, Aloft and Moxy share similar design concept of their public areas, although Moxy has more of a sexy element when it comes to guest rooms.

The hotel has a big ground floor, with a colourful bar by the entrance.

It’s not really a busy day but I didn’t receive any room upgrade. When asked about upgrade availability the receptionist told me “your room was pre-allocated this morning”, which isn’t really an answer. I didn’t bother to pursue as I just needed a bed for one night.

The room is about what you’d expect from a budget brand, basic but clean. It’s weird that Aloft usually positions itself in the four-star league, whereas in terms of quality and price it’s more on a par with Holiday Inn, Hampton or Ibis.

As a Titanium member I could choose breakfast as the welcome amenity. Breakfast is served in the Tempo restaurant, next to which is a Refuel station where you can purchase snacks.

Standard buffet:

Gym room:

Overall the hotel is okay, however unless you need to be in the area or the hotel’s rate is very good, I think there are plenty of better choices in the city.

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