(EDIT: you can now find the official announcement here)
IHG has, very quietly, released its plan to introduce a new Rewards Club program in March.
I got hold of a pdf file with some more details. The file is in Chinese, and to be honest doesn’t contain much useful information. Here’s a summary of what’s happening:
- New elite tiers will come into effect in March
- a new Silver tier is introduced, and from its qualification criteria it matches to the old Gold tier
- Gold tier now has higher qualification criteria and probably enhanced benefits
- Spire is renamed to Diamond to be inline with industry convention
Note that IHG elite status has all been extended through February 2023. I assume that current Gold / Platinum / Spire members will be matched to Gold / Platinum / Diamond directly when the new program launches regardless of your activities in the last year.
In the new program, it’s significantly harder to retain status via elite qualifying points.
In terms of benefits, welcome drinks for Club members in Greater China is being cancelled. So is the choice benefit of Spire Elites, but hopefully they are replacing it with something more exciting.
It’s mentioned that new benefits will be introduced too, however we don’t have any details yet – hopefully free breakfast and lounge access for Diamond elites?
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