My review of Kimpton Fitzroy, London

In a bid to use up my IHG offers on Amex, I needed to book another hotel stay by end of August. The only hotel on the list that I hadn’t tried yet was Kimpton Fitzroy, so it became the obviously choice although I didn’t think I would be a fan.

The hotel is located right next to the Russell Square station, within proximity of the British Museum and University College London. I like its location – with a park around the corner, quiet-ish but in the meantime a lot of things to explore nearby.

The hotel opened its door in 1900 and is a Grade-II listed building. It was a Principal Hotel before the group was acquired by IHG in 2018.

I booked a LuxLife 3-for-2 rate, which includes free breakfast, $100 in-hotel credit and room upgrade subject to availability. Even though I booked the cheapest single room under the 3-for-2 promotion, it still set me back £478. Needless to say £160 a night is quite expensive for a 120-sqft room!

Looking at recent reports this hotel has been very stingy when it comes to room upgrade and it’s near impossible to fare one above the standard double room, which is why I didn’t bother to pay more for a better room. Just like how I expected, I received a one-level upgrade from standard single to standard double, which is anything but generous considering my Spire Elite status and the LuxLife rate plan.

Fortunately, some of the standard rooms are much larger than the others, and mine is one of them.

The room’s size is not great, but at least there’s plenty of space to move around, unlike what my friend and some other people have suggested. The bathroom is big enough, nicely furnished with a brand new bathtub.

In general it’s got the Kimpton feel although is slightly lacking in decorations. There’s also a small balcony although you can’t go outside.

The windows don’t appear to be double-glazed though, and being on the first-floor means you can expect some road noises. TV is broken as well, so on the second day they moved me to a different room on the seventh floor.

It’s quite similar so I didn’t take more photos, but has a more conventional rectangular shape. It’s atrium facing so much quieter.

In addition to the LuxLife benefit, IHG members are also entitled to £15 food and beverage credit, so in total I have £90 to spare during my stay. There are a cocktail bar and afternoon tea restaurant on site, however for proper dining you should visit the Burr & Co.

For my first dinner I ordered the Salt & Pepper Squid and King Prawn Curry:

Both taste EXCELLENT and I’m genuinely impressed. My only complaint is the portion – I can easily have three portions of the curry in a meal 🙂

Breakfast is also served here. Again decent quality but the menu doesn’t have a big range.

There’s a social hour daily between 5pm and 6pm, where complimentary wine and beer are served in the restaurant. Service at the Burr & Co is top-notch, hotel-wise just so-so.

At the end of the day, the hotel room’s condition is a lot better than I had imagined, and the restaurant has definitely been the highlight of my stay. However I still cannot justify paying £250+ a night for it considering all the alternatives in London, but if you have a free night voucher or some points to burn it may be worth a try.

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