Like many other airlines, Emirates has run a few different forms of promotions this year to collect funding, and the one currently running is particularly interesting.
You can access the offer here. It appears that the offer page is only shown when selected country is UAE, but according to the terms and conditions it should be available to all members globally.
Before 31 January 2021, all award miles transferred from eligible partner programmes will also earn 25% tier miles as a bonus. You can earn maximum 25,000 tier miles (requires 100K award miles transfer), which is just enough to upgrade you to Emirates Silver.
Eligible partners include certain banks in UAE, as well as Accor, Hyatt, Marriott and Shangri-la.
When flying Emirates, Silver offers the following privileges:
- Free seat selection
- Extra baggage allowance
- Priority check-in and boarding
- Business Class lounge access at Dubai
You could also earn 1 Emirates mile for every USD you spend at Marriott hotels globally through the Your World programme, and this is in addition to the Marriott points. Note that you’ll first need to link your Marriott and Emirates accounts here.
Emirates doesn’t have the best redemption chart in the world, however for redeeming Business Class or First Class tickets on their own metal the miles are not bad. I transferred 85K Amex points earlier this year for a First Class trip in February, and God knows whether I’ll be able to fly…
Aside from redeeming on flights, you could also use the miles on sports or event tickets sponsored by Emirates, which usually are great deals.
The best shot it is to transfer 240K Marriott points over and hit Emirates Silver straightaway, probably some time in January to maximise the duration of your membership. It may not be a crazy idea if you are sitting on a pile of Marriott points, and Emirates miles aren’t useless after all.