BA Avios Boost enhanced offer, buy at 0.92p

British Airways has a new-ish feature called Balance Boost, where you can boost your previously earned Avios at a cheap price.

Until February 3, you can boost up to 4 times (instead of 3) of the Avios earned in the whole 2024 (instead of within the last 30 days). So if you are a semi-serious Avios collector, you should be able to purchase a lot of Avios through this promotion.

Note that however, only the first 300,000 Avios are discounted in a calendar year at 0.92p / 1.2c / 1.11 eurocent, which is a very decent deal. Over the 300,000 mark the price becomes much worse and is not worth it.

You don’t have to boost all transactions, but just handpick the ones you want so that they sum up to a calculated amount. If you don’t have enough transactions – there was a bug where you could boost the same transaction multiple times if you were quick, but I’m not sure it’s been fixed yet.