{"id":14705,"date":"2023-02-03T18:20:48","date_gmt":"2023-02-03T18:20:48","guid":{"rendered":"https:\/\/www.verylvke.com\/en\/?p=14705"},"modified":"2023-02-03T18:20:48","modified_gmt":"2023-02-03T18:20:48","slug":"marriotts-dynamic-pricing-starts-to-bite-hard","status":"publish","type":"post","link":"https:\/\/www.verylvke.com\/en\/2023\/02\/03\/marriotts-dynamic-pricing-starts-to-bite-hard\/","title":{"rendered":"Marriott&#8217;s dynamic pricing starts to bite (hard)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marriott introduced <em>Flexible Redemption Pricing<\/em> for stays commencing this year, and <a href=\"https:\/\/www.verylvke.com\/en\/2022\/12\/26\/warning-marriott-to-remove-redemption-cap-in-2023\/\" target=\"_blank\" rel=\"noopener\" title=\"\">per our recent observation<\/a> it didn&#8217;t hit us that hard. It turns out that we were being too optimistic though, as some properties have seen a massive hike in redemption price overnight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a Wechat tracking application that my friend maintains, <a href=\"https:\/\/www.verylvke.com\/jw-marriott-shenzhen\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">JW Marriott Shenzhen<\/a> has just broken their original 20K cap by a huge margin:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.verylvke.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/jw-marriott-shenzhen-cap.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"752\" src=\"https:\/\/www.verylvke.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/jw-marriott-shenzhen-cap.jpg\" alt=\"\" class=\"wp-image-14706\" srcset=\"https:\/\/www.verylvke.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/jw-marriott-shenzhen-cap.jpg 400w, https:\/\/www.verylvke.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/jw-marriott-shenzhen-cap-160x300.jpg 160w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The property has gone up to 51,000 points on certain nights, which is a <strong>155% increase<\/strong> overnight. It sets a precedent in the Marriott Bonvoy program and I won&#8217;t be surprised to see more properties joining the league very soon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s saddening to see how Marriott has decided to follow Hilton&#8217;s path. You may want to make some speculative bookings if your destinations have outsize redemption opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marriott introduced Flexible Redemption Pricing for stays commencing this year, and per our recent observation it didn&#8217;t hit us that hard. It turns out that we&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14705","post","type-post","status-publish","format-standard","hentry","category-marriott-bonvoy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Kai\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.verylvke.com\/en\/2023\/02\/03\/marriotts-dynamic-pricing-starts-to-bite-hard\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta 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18:07:07","updated":"2025-11-17 20:30:28","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.verylvke.com\/en\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.verylvke.com\/en\/category\/hotel-groups\/\" title=\"Hotel Groups\">Hotel Groups<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.verylvke.com\/en\/category\/hotel-groups\/marriott-bonvoy\/\" title=\"Marriott Bonvoy\">Marriott Bonvoy<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMarriott\u2019s dynamic pricing starts to bite (hard)\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.verylvke.com\/en"},{"label":"Hotel 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