The Economist has brought back its promotional offer with British Airways, which allows you to earn bonus Avios for purchasing an annual subscription.
The offer page is here. Two types of subscription are available, and here’s the UK pricing:
- Digital Only: £199 with 15,000 bonus Avios
- Digital + Print: £265 with 18,000 bonus Avios
In terms of “buying Avios” the prices aren’t hugely competitive, so it doesn’t make much sense unless you are actually interested in the subscription. If you have a UK Amex card though, you may have a “spend £199 get £65 back” offer, reducing the cost substantially to 0.89p per Avios only which is excellent!
If not, you can still change the webpage’s country to Canada, where the Digital Only subscription costs only C$235 (~£140).
British Airways added a new feature called Balance Boost recently, and the introductory 10% bonus in July makes this deal even more attractive, as it allows you to buy another 45K Avios at a low cost. The 15,000 Avios should hit your BA account roughly two weeks after purchase.
If you only receive the digital copies, country of residence doesn’t make a difference anyway. However make sure you provide a plausible billing address in the selected country (e.g. Canada), as otherwise your subscription may be cancelled.
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